In “The Philosophy of Andy Warhol”, Warhol, discusses in a chapter entitled, Time, his “So What” theory.
It’ s pretty radical in it’s simplicity, and it’s an awesome freeing message!
Andy says ” sometimes people let the same problem make them miserable for years when they could just say, “So What?”
“My mother didn’t love me.” So what?
“My husband won’t ball me.” So what?
“I’m a success, but I’m still alone.” So what?
He goes on to say that he has no idea how he survived before he learned that trick, but that once he got it he never forgot.
WORD. To. The. Wise.
So fast forward to Today Speak, we can translate Andy’s “so what?” Into “whatever”. Right? Nothing is THAT important, that serious! Isn’t it all kind of blown up from that deflated balloon reality where it all begins? Light hearted, whimsical, fun, POP! The lofty, uber pretentious days can be historically interesting but in real time also a colossal drag!!!
His book, a masterpiece of ingenious witticisms, logic, and unique observations, is a real X-Ray into Andy Warhol’s Head. A head full of confetti. Like one of those old school bubble gum machines with prizes mixed in with multi colored gum balls. Put the penny in and you don’t know what you will get. But you will get something you didn’t have before. And that’s what Warhol’s book gives us – new ideas, a new way of looking at everyday things. It’s all about the NEW, because face it people don’t really dig the old. Not really. They may pretend they do, but actually— Noooooo.
We want it hip, hot, fresh, right off the grill, spicy, the day after Today!
And his art was like that. The pop concept, everyday things become artworks. A soup can, a shoe, a dollar sign, a cereal box, Marilyn Monroe, anything really that caught his eye. And his method of reproducing his art using silkscreen, so there was no possibility of ever running out of a painting with a one time sale. He was guaranteeing the infinite, removing limits, his eternal dollar signs multiplying with every copy the silk screen spun out. His photographic technique for his portraits of the jet setters he worshipped and who followed him around like the pied piper of NYC, were all inherent components in achieving his popularity and fame. He turned the boring stuff of life into something exciting and new. But only through art, and his cutting edge, off the grid lifestyle, that attracted everyone from the down and out in Beverly Hills types to the hoity toity silver spooners of Park Avenue. They all wanted to join Andy’s fraternity of pop! Membership guaranteed your POPularity , the ticket to Oz, the trip from dullsville to Crazytown, where everyone wanted to live in the psychedelic sixties!
But only the Cool could enter. And that could be anyone from his drugged out blue blood friend Edie, to his Factory drag star UltraViolet, to his best bud Samo aka Basquiet, Ingrid Superstar, and of course his telephone mate Bridgette, his alter ego earpiece from “The Andy Warhol Diaries”, his prime requirement is that they are funny and they entertain him. “Funny people are the only people I ever get really interested in, because as soon as somebody isn’t funny, they bore me.”
Who can overlooked the fact that he refers to his tape recorder as his “wife?” I could read so much into that but I am sure you could too, so I will just leave it alone for now.
And boy, his pop art certainly fulfilled that need to be entertained, in it’s color, it’s whimsy, it’s humor, it’s cultural relevance, it’s 60’s iconography, they all integrate to promote his psychology, his pov, his kooky perspective, and he didn’t give a shit whether or not you dug him or not. Actually in his “philosophy”, he makes it clear that he goes for the opposite of the current reality. On purpose. His take on money is beyond the pale because it is sooo radical, he loves money, clearly his shopping excursions on Madison Avenue attest to that, but he also dismisses it and has a voyeuristic attitude toward the rich and famous people he associates with who 
clamour around his factory parties looking for the newest kick to amp up their boringly money infested lives. He sells his art with this kind of ambiguous talking point, sealing the deal, because hey it was the sixties, and if it was hip and new , and involved drugs, sex, and rock and roll, it was a hit! Andy managed to do all of this and then some. Capote got axed when he spilled the dirt on his so called friends in that hated tell all ” Answered Prayers”, taking him into a spiral of doom, as his friends banished him from their social circles, after he betrayed their trusts, in an embarrassing expose. But Andy does it differently because he philosophized from his own point of view about the generalities of people and situations without really getting specific, but you got the message! No harm. No foul. He managed to slide by, while Capote fell off and got stepped on.
That’s art! Get the message or don’t get the message! I look at Matisse’s “Woman with a Hat”, and see stuff, that you don’t. Great! So What? Why can’t everything be like a big SO WHAT? Why are we soooo concerned by minutia, the idiotic crap that energy is expended on daily, that’s of no real importance or substance, just time filling misdemeanors?
In the Philosophy of… Everything is simplified according to Andy’s world. He turned his interests into art and business. A joint affair. He loved gossip! LOVED. Hence “Interview Magazine.” Loved celebrities, hence the pop portraits. He loved commercial style, and fashion, from his clerking days in Bergdorfs, and his store window dressing making a living 9-5 days at Bonwit’s, hence his chosen icons and the neon colors he used coming straight out of the sixties, and the psychedelic moroelight show acid trip world he lived in at the time !
I can read the “Philosophy of Andy Warhol”, and still get new crumbs from the golden nuggets of pop isms, after the fifth reading, because it’s just one of THOSE books, but for me it’s also a genuine artist book written by the Master of Pop Art, an art legend that the hipsters of today have only read about in art class or perhaps viewed his Gold Marilyn at the MOMA, or strolled by that funky silver statue in front of his old office building in Union Square in NYC.
His breakdown of philosophy into the major life areas: is genius. He is right on. Like what else really matters?
Love. Work. Beauty. Fame. Time. Death. Economics. Atmosphere. Success. Art. Titles. The Tingle. Underwear Power. That’s it!
The beginning. The middle. The end.
You want to paint? Paint. Want to write? Go for it . Act? Yes. Sing? Ok!
Think about cool stuff? Like Philosophy?
“In the 60’s everybody got interested in everybody.
In the 70’s everybody started dropping everybody.
The 60’s were clutter.
The 70’s are very empty.”
What about Today? in 2014, Millennium years, what have we become? What would Andy call us ? How would he define us in a chapter in his book, published in 1975? What kind of art would he be making today?
He wouldn’t.
It was a time, HIS time, HIS generation, and HIS mark in history, a pop culture icon, the most famous celebrity pop artist on the planet! He once said , “everyone will be famous for 15 minutes”. It’s a universally known easily identifiable Warhol quote. Reality Shows of today prove his prophecy, as well as people’s personal Youtube videos, sex tapes, and the various computer resources available for publicity hounds seeking attention. Everybody seeks that fame Andy talks about , even if it’s fast and furious, the 15 minute in and out.
In his own case, however he didn’t need any of our super tech assets to stake his claim to fame. And it is a lot longer than 15 minutes! It’s Forever!
So word on the Street is that people today would rather be electrocuted than spend 15 minutes alone with their own thoughts! I don’t know whether to laugh or cry at this bizarre yet clearly Orwellian statement. Ok. So for many people today, thoughts, represent pain. Pain that is so excruciating, that jolts of electricity, pulsating through one’s body, would be preferable. WOW! and WOW!
That even the mere idea, of alone time with that thing called “thoughts” is a weird concept, like out of a fairy tale from the 1970’s and before, you know when people actually HAD to think or they were really screwed! Thinking and doing were synonymous with producing anything of value. The empty-headed non – thinker was perceived to be either stupid or mentally deficient. Well, that’s all over.
Blaise Pascal. Don’t you just LOVE his name??? I do. No one has a name as retro-cool as that! But more than his uber cool name are his uber cool thoughts. Yea, because Blaise not only had no fear about thinking, or being alone, or creating, or sitting in his room with his thoughts, he blatantly advertised it, and said all kinds of stuff like:
one of those Oldie Goldie freakazoids who walks around gloating over the fact that they are computer illiterate like some kind of insane claim to fame, while people are thinking oh right you are really just either stupid or senile but Mostly you are freaking OLD! So, it’s called ” get with the program.” Get hooked up. Don’t have to like it. Don’t have to want it. Just do it, because. It’s a fact, that we are all living in an age of Assange melodrama, hookups, wired, electronically programmed and media mesmerized psyches.
Like why is everyone all worked up over Kanye’s rants? Is this really disturbing to you that he actually has an opinion, takes the stage and let’s loose? I mean, I am no fan of his music, really, not my speed, but ok, he clearly is on a venting mission, saturating the public with his thoughts while engaging the media simultaneously. Oh WOW, he thinks? He thinks in surround sound, Bose Sound Amped. It’s Verrry spectacular in its negative attention, creating dual intention, both of which he achieves. Game On! Mission Accomplished!
Everything is sooo fake today. The fake is real,the real is fake. Duh. Ray Bradbury, the author of one of the most famous books alive, Fahrenheit 451′ said that “people would rather watch TV, and that means the demise of books”, when literature goes straight to hell, and the screen rules, thinking tanks. Orwell prophesied this concept of the real/fake dichotomy when he describes Doublethink. ” Doublethink”, “when thought corrupts language, and language corrupts thought”
It’s an ultimate buzz kill because guess what?, dependence on electronics can be like being locked in the ShawShank prison,of technological dependence, with the main concern being, can I pay that Verizon, or Time Warner, Optimum, Vios, because you know all this stuff adds up! Or you take the chance of getting turned off, shut down, and subjected to the pain your intruding and excruciating thought will inevitably cause. The torture chamber of the mind. Your mind.
Ever heard of a painter who sat in front of his canvas with an audience cheering him on? Or a writer at work surrounded by crowds of adoring fans, waiting desperately for him to come up with his next clever phrase, or for the poet to deliver that perfect symbiotic one liner? hahaha. It’s absurd. It doesn’t happen. It’s a myth. It’s not real, Ginsberg wrote his classic HOWL from the depths of soulful angst, past misery, futuristic visions, and present fantastic dreams. An I phone, a computer, a tv, wasn’t involved. Just Ginsberg and his wild creative, original thoughts!
Look, Orwell, said it redundantly in his epic, 1984. The source of creative ideas, thoughts, not the distraction of things, and definitely not when technology monopolizes the individual, to the extent that sitting alone and thinking feels like punishment.
So, the next time you are in a gallery, or have a work of art before you, or pick up a book, or start arguing with your buddy about the words of that Ginsberg poem that makes no sense, ask yourself is this coming from ME? Or is these merely messages superimposed unto my mind through my constant hookup to the machines that I am communicating with all day, everyday? Am I hooked up to the distraction traction of Orwell’s fantasy? Is this the media or me?
E.E. Cummings. Poet extraordinaire. Long inhabitant of 4 Patchin Place, a tiny enclave in Greenwich Village, where he lived most of his life, writing poetry, next door to his neighbor 
EE was just doing his thing, that is writing poems the way he wanted to. His style, his ideas, his way of taking the inner and transmitting it to the outer, with his own concocted, kooky word play and conflicting images was not only brilliant, it raised his creative power to a higher level.
What IS that? Is he playing with all of us, or is he using poetry to stimulate our minds and force us to rethink, analyze, dissect and then form our own conclusion as to what exactly did we just read? A common phrase I overhear while gallery browsing, is “Oh my 4 year old could do that, or that’s art?…. Are they crazy”? When facing 
The goal for the artist should be to keep inspiration in high gear and continue to work. EE Cummings, in his tiny studio on Patchin place morphed into one of the most well known poets of the 20th century! Jackson Pollock threw paint unto his canvases strewn on the floor of his barn and made history. Edward Hopper looked out the windows of his Washington Square North studio and documented the solitude of the city in startling realism. Night Hawks, the painting inspired from his daily walks in Greenwich Village to his favorite diner, now so intrinsic to 
AmerIcan culture that Everybody recognizes it. William de Kooning helped make that new crazy art form, named abstract expressionism , more than just a fad of the 1950’s, but a serious new chapter in art, like cubism, impressionism, surrealism, pop, and there are so many more examples, that define the creative genius spawned from that supernatural gift, that says it’s Your making and doing and so what if people don’t get it now one day they will.
Speaking of art – one doesn’t have to be under the green fairy’s spell to achieve a similar effect of drugged out stupor, when looking at certain paintings be it a Jackson Pollock, a Basquiet, a Twombly, be it the colorful swirls of a Van Gogh, also an absinthe drinker, or the street scenes of Utrillo, an absinthe devotee. The varied shades of the French impressionists, the New York Ab-Ex group, the graffiti artists of the 70’s and 80’s, the surrealists from Dali to Magritte and the pop wonders of 
It’s not easy making art and though the paint may flow easily, from your brush, the ideas may be more difficult to give birth to. Retreating to your studio- the sanctuary where the birth takes place,means leaving behind the outer world of society’s conformist rituals in order to reach deep inside and extract the magic from the soul, that gives life to ideas, transforming them unto the canvas, the page, as the painting, the poem, the novel, the song. The additional impetus of alcohol, or opiates serves to assist in this process and enlighten the sub – conscious where new and extraordinary visions reveal themselves and in the process art is formed.
So interestingly, today in our Pop culture urban life, we see absinthe bars popping up all over the Nyc metropolis. Absinthe cocktails on the bar menus of the hippest hottest restaurants in town. Absinthe had a resurrection, and became cool again, but only in the dumbed down version, the watered down let’s pretend it’real, and of course, minus the dreaded wormwood. Let’s call it a Virgin Absinthe. Yet it still holds an allure of danger, of romance, of risk, that people associate with the artists world , and if the Brooklyn hipster landing in Nyc from Cleveland, or Philly, or Seattle, can sample a small part of that taboo life, of the days of Oscar Wilde and Toulouse Lautrec in the confines of a dark, sleek bar possibly one of the new ones springing up every week in Brooklyn, in Union Square, on Pell street, in FlatIron, with the Green Fairy working her spell, stopping time, and unleashing the fantasies as you trip the light fantastique into the unknown, heading towards that mysterious place where YES!”
Every time I turned on my radio in 1970 I heard The Supremes, Motown’s Darlings, With Jean Terrell, Mary Wilson, and Cindy Birdsong blasting the top bit of the day which was about climbing a ladder to the roof. Diana wasn’t around for this tune.
Roofs were the perfect escape and fun stuff happened there in the clouds way above the fray and chaos of Manhattan madness!
No Thanks. I’ ll take the roof and whether or not it’s at the Whythe, the infamous 
It’s Brooklyn, it’s Manhattan, it’s Queens, it’s Coney, it’s Bronx, where painters, musicians, poets, writers, painters, the Beats, the Hippies, The Rockers, The Punk, meet, mingle create, from corner to corner, the garbage strewn gutter, the filthy subway, the stench, the human cesspool, rats to reggae, royalty to rags, mind numbing noise, eerie silence, it’s all here in our faces and that’s why sometimes we need to climb UP and get close to the sky the stars, the lights of manhattan below watching us! Keeping us going on our Art fueled journey, where space holds no limits and the Roof is our launching pad in our unique City of the World.
While cruising Brooklyn galleries last weekend looking for information and inspiration, I notice now that spring has sprung the Fedora fetish has come to life with a frenzy! It’s everywhere and anywhere, that little straw hat with the black band perched slightly sideways on heads roaming the streets of Nyc , and particularly dominantly Brooklyn. It’s positioned on hat heads, meaning the head that’s genetically made for a hat, and unfortunately on non hat heads as well. That’s unfortunate. But it does give the hipster look to the non hipster who craves that appeal. Easy. Just put a fedora on and boom! You are a hipster, except now it’s become tired. Used to be the artsy types sporting a fedora with the cocky self assured confidence of the innovator style setter. But that was 2 years ago and now it’s still hanging on with a vengeance but lacking the nouveau allure it had in its infancy.
Some lucky people can work the fedora with swag but the ones who fail give the fedora a bad name . So why do it? In the art Soho days of the 70’s when art was dirty and kind of the way it is supposed to be, nobody would have been caught dead wearing a fedora. Waaaay too affected pretentious and downright silly. But in the Soho of past days, guys wore a lot of hair and girls did too. Remember the Broadway show 
But today it’s all about about a Fedora! That snappy down in the front and up in the back look that defines the hat is ambiguous at first glance but historically 
Hipsters have a fashion look that’s obvious. Too obvious. Trouble is that it’s all the same. The artists are copycats, paper doll cut outs where one can be exchanged for another. Patti Smith was one of a kind as were 
“What matters most is how well you walk through the fire”. That’s a well known quote by underground author Charles Bukowsky. Artists need to walk that walk.